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Know Your MEDICINE, Know Your PHARMACIST

This is the time to recognize the significant contributions to health care and the commitment to patient care by pharmacists in ALL practice settings from around the country. The pharmacist’s role in the health care system is constantly changing. Pharmacy has expanded its role from a profession focusing on preparing and dispensing medications to patients, to one in which pharmacists provide medication therapy management services to maximize the medicine’s effectiveness and patient’s outcome. Many medications interact with certain foods, OTC medicines, and supplements which can cause medications not to work properly and may cause serious side effects. Pharmacists are the general public’s most accessible health care professional, yet many people are unaware of the knowledge they possess.

APhA and MPhA want to help you promote your profession and get the attention you deserve among your peers, patients and community this October during American Pharmacists Month.

Check out the MPhA Pharmacists Toolkit below for special activities and events that spotlight pharmacists' contributions toward improving medication use and advancing patient care in all practice settings. Use these ideas throughout October-and all year long-to inspire your own celebrations. Get creative, mix it up and have fun!

  

APhA Pharmacist Month Planning Guide (download)

Includes great pharmacy promotions by practice settings!

 

Pharmacy Technician Day

October 17 is Pharmacy Technician Day and is an opportunity to recognize the invaluable contributions technicians make in all practice settings throughout the year. Pharmacists: Take a moment this month to acknowledge the work of the technicians at your practice site and thank them for all they do for you and your patients. Pharmacy technicians: Promote American Pharmacists Month with your fellow technicians and pharmacists in your practice setting! For additional information, go to www.ptcb.org

 

Checklist for MPhA Members

  • Promote American Pharmacists Month on your social media accounts (Facebook, Twitter, Instagram)

October 4 is American Pharmacists Month Selfie Day! We encourage all pharmacists and student pharmacists to share their selfie photos expressing their love of the profession. Be sure to use #APhMSelfieDay.

Download APhA's "Know Your Pharmacist, Know your Medicines" logos

Tips on Using Social Media during American Pharmacist Month from APhA

 

  • Contact your local media using the pitch letter and media advisory templates provided

   (media pitch letter template)
   (media advisory letter template)

  • Distribute articles to the media

"Facts About Pharmacists and Pharmacies" (download article)

"How to Get the Most from Your Pharmacist" (download article)

"Understanding Your Medications" (download article)

  • Visit local schools to talk about pharmacy week
  • Run a promotion in your store and invite the media

Promotional Ideas May Include:

“Brown Bag” Medicine Review

Free Diabetes Screenings

Free Blood Pressure Checks

Free Glaucoma Screenings

Community Forum on the Inappropriate Use of Prescribed Medications

Community Health Fair

Hotline on Pain Management: (800) 000-0000


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